The store represents the brand. It's the same vibe, similar details as all the other stores I visited, just done in their own way. I could actually pitch something here to RE. Why don't you use some local artists to create some piece(s) that are specific to your location/state/city/town while inspired by the brand? Could be cool. Give them one wall and showcase some pieces ;) 

All the accessories examples - that's the goodies and swag that goes along with the brand. From boots, gloves, helmets, gloves, amazing T-shirts to luggage, bike accessories or the beatiful miniature model toys. It definitely shows to the new potential rider the scope of 'where they can put their money' after purchasing the bike :) 

One gentleman was there trying out the machines and I was told that he was very impressed. He came on his BMW. He was saying that with getting older, he kept thinking to switch or add something smaller to his riding. He was absolutely thrilled with the feel and sound of the engines. I saw him jumping from the Classic, to the Twins. But I think he 'got it'. Exactly the feel of a new rider who can appreciate what the machines offer. Total joy riders. With abundance of style.